Wine Paris 2026

Wine Paris 2026 (formerly Wine Paris & Vinexpo Paris) is shaping up to be the big early-year rendezvous for the wine + drinks trade — three intense days of tastings, deals, trend-spotting and networking in Paris. It runs 9–11 February 2026 at Paris Expo Porte de Versailles.

The vibe in 2026

Think global + forward-looking: huge producer presence, lots of international buyers, and a programme that leans heavily into where the market is going (not just what’s in the glass). Expect packed aisles, back-to-back meetings, and “discovery mode” energy — from classic regions to emerging scenes.

What’s new + “hip” this year

Here’s what people are excited about for 2026:

1) Be No — the no/low alcohol moment gets its own spotlight

A big headline addition is “Be No”, a dedicated area for no-alcohol beverages (no/low wines, spirits alternatives, alcohol-free RTDs, etc.) plus short-format talks on the category. If you want to see what’s actually selling right now in modern lists and retail, this is a must-stop.

2) Be Spirits keeps getting bigger (and more fun)

Be Spirits remains the hub for spirits, beer, cider and RTDs — and the “cool stuff” tends to show up here: new distillates, craft producers, premium mixers, and drinkable ready-to-pour concepts.

3) Tech + AI actually enters the chat (for real)

Wine Paris 2026 is pushing innovation harder, including Wine Tech Perspectives, with a focus on digital tools, AI, sustainability solutions, and smarter commerce/communication — basically all the stuff helping brands sell and operate better right now.

4) New growth regions are getting serious attention

The show is leaning into the idea that future growth isn’t only in the usual heavyweight markets — there’s rising attention on India, parts of Africa, and Latin America as the next “watch this space” commercial frontiers.

What to expect on the floor

• Massive tasting opportunities (France is huge, but it’s properly international)

• Masterclasses & talks (market insights, consumer behaviour, branding/retail strategy, and trend forecasting)

• Strong “business-first” pace — people come to buy, sell, and sign, not just hang around

• Hot categories everywhere: no/low, RTDs, premium spirits, lighter styles, fresher profiles, and sustainability-led wines

Quick tips to enjoy it like a pro

• Book tastings/masterclasses early (the good ones fill fast).

• Choose 2–3 missions per day (ex: “Loire + South Africa + Be No”) or you’ll melt.

• Wear comfy shoes — Porte de Versailles is big-big.

• If you’re going for trends: spend time in Be No + Be Spirits + th