World Bulk Wine Exhibition

🍷 What is WBWE?

The World Bulk Wine Exhibition (WBWE) is a global business platform where:

• Bulk wine producers (co-ops, wineries, exporters)

• Buyers (bottlers, retailers, distributors, importers)

• Logistics & packaging providers

• Private label developers

…come together to trade, taste, negotiate, and collaborate.

📍 Key Details

• Location: Amsterdam RAI Exhibition Centre, Netherlands

• When: Held annually in November

• Founded: 2009

• Website: www.worldbulkwine.com

🌍 Who Attends?

• 40+ producing countries (e.g., Spain, Chile, Australia, France, South Africa)

• Buyers from over 60 countries

• Large supermarket chains (Tesco, Carrefour), private-label bottlers, airlines, and more

• Packaging/labeling specialists, flexitank logistics companies, and wine brokers

💼 What Happens There?

• Tastings: Thousands of bulk wines (unbottled) are available for professional tasting.

• Deals & Contracts: Major wine deals are negotiated on-site—buyers often place large-volume orders.

• Seminars & Panels: Insight into global trends, sustainability, private labeling, and bulk wine branding.

• Sustainability Focus: Many producers promote bulk wine’s lower carbon footprint, as it’s more eco-friendly to ship in tanks and bottle locally.

🏆 WBWE Awards

The event also features the “Voice of Wine” awards, recognizing excellence in bulk wine, innovation, and sustainability.

✅ Why It Matters

WBWE is where:

• Supermarket shelves are shaped

• Private-label brands are born

• Producers secure contracts that can fund an entire vintage

For anyone in the business of producing, exporting, importing, or bottling wine, WBWE is a must-attend event.

World Bulk Wine Exhibition