World Bulk Wine Exhibition
- Lynda
- Jul 3
- 1 min read
🍷 What is WBWE?
The World Bulk Wine Exhibition (WBWE) is a global business platform where:
Bulk wine producers (co-ops, wineries, exporters)
Buyers (bottlers, retailers, distributors, importers)
Logistics & packaging providers
Private label developers
…come together to trade, taste, negotiate, and collaborate.
📍 Key Details
Location: Amsterdam RAI Exhibition Centre, Netherlands
When: Held annually in November
Founded: 2009
Website: www.worldbulkwine.com
🌍 Who Attends?
40+ producing countries (e.g., Spain, Chile, Australia, France, South Africa)
Buyers from over 60 countries
Large supermarket chains (Tesco, Carrefour), private-label bottlers, airlines, and more
Packaging/labeling specialists, flexitank logistics companies, and wine brokers
💼 What Happens There?
Tastings: Thousands of bulk wines (unbottled) are available for professional tasting.
Deals & Contracts: Major wine deals are negotiated on-site—buyers often place large-volume orders.
Seminars & Panels: Insight into global trends, sustainability, private labeling, and bulk wine branding.
Sustainability Focus: Many producers promote bulk wine’s lower carbon footprint, as it’s more eco-friendly to ship in tanks and bottle locally.
🏆 WBWE Awards
The event also features the “Voice of Wine” awards, recognizing excellence in bulk wine, innovation, and sustainability.
✅ Why It Matters
WBWE is where:
Supermarket shelves are shaped
Private-label brands are born
Producers secure contracts that can fund an entire vintage
For anyone in the business of producing, exporting, importing, or bottling wine, WBWE is a must-attend event.
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